For this global online performance marketing and advertising agency, established company’s first online media infrastructure and created departments focusing on digital strategy, online sales, media planning, and buying; built/solidified company’s reputation as niche online marketer for EU brands. Managed onsite and offshored staff.

• Achieved 100% advertiser account retention rate and 30% year over year growth in B2B and B2C accounts in luxury goods, cosmetics, finance, insurance, media, gourmet food, and education verticals.

• Catapulted client to #1 cosmetics merchant on Commission Junction, the leading affiliate network by introducing new advertiser metrics to improve performance and leveraging online marketing channels (email marketing, social media, SEM, display media, and affiliate marketing).

• Launched public service video campaign, Why You Should Vote-Citizen’s Cry, under a tight budget and an exceptionally aggressive one month deadline coinciding with the 2009 Presidential election that garnered 5M views, dramatically exceeded all goals for views, ratings, and comments, surpassed campaign targets by 36%, and was recognized with YouTube’s Most Viewed News and Politics Video of All Time award.

• Planned, executed, and launched inaugural U.S. online presence for YSL’s Elle fragrance and partnered with the most influential beauty product bloggers to realize ROI in just 3 months, drive targeted customer engagement, achieve high quality traffic, (3 pages per visit), build relevance and optimize links, and secure a bounce rate of less than 20%.

• Increased profit margins by 15% and revenues by 10% by establishing processes and benchmarks for production and implementing standards and guidelines for fixed costs, terms of service, and set up fees.